HIGHLIGHTED CAMPAIGNS
#BasedOn
ActualEvents
The Color Palettes of Childhood
This campaign was born from an idea I heard Cinematographer Bradford Young, one of our esteemed clients, express. He discussed his process of incorporating childhood colors into his films, I was struck by the personal nature of this practice. He spoke of how specific hues from his grandmother’s living room deeply influence his work.
This conversation led me to realize that as artists, we unconsciously infuse familiar colors into our work. The pink colored polka dots from your childhood bedroom. The one swimsuit you wore to every swim practice. Your high school team colors.
Inspired by this revelation, I launched the #BasedOnActualEvents campaign, where I shared childhood photos of our artists alongside their corresponding color palettes, each accompanied by a story. Leveraging an existing type of content popular on social amongst cinephiles, I encouraged others to join in by sharing their own childhood color palettes and stories using the hashtag, sparking meaningful engagement with our audience. After all, who doesn’t love sharing a baby pic?
Check out some of my favorites here:
IG/LinkedIn UGC
Mood-
boarding
Neon Immaculate
Anticipating the release for Neon & Sydney Sweeney’s upcoming film, Immaculate, we wanted to create a campaign showcasing the film’s look creation with Harbor Colorist Andrea Chlebak & Cinematographer Elisha Christian. Due to the film’s homage to genre films and renaissance art - we knew a moodboard would get cinephiles and industry directors/DPs excited.
I crafted a 360 campaign spanning across social, web, and newsletters, delving into the collaborative efforts of the cinematographer and Harbor colorist.
Working with our artists, the creators of the film, and the studio, I produced an article dedicated to their creative process, drawing inspiration from a rich tapestry of older genre films, art, and historical photography and generated a suite of bespoke assets meticulously tailored for deployment across various digital channels.
Email Newsletter
Inspiration/Final Look for IG
Website
IG In-Feed
LinkedIn In-Feed
Vintage Ad
Web Launch
Campaign
Harbor Website Launch
During the overhaul of the new Harbor website, an innovative strategy was needed to drive traffic to the platform. A cheeky tone was in order. Seeking a distinctive approach to captivate audiences, I drew inspiration from 60s/70s marketing, particularly vintage Apple product advertisements.
The campaign's success across organic and paid social media channels, as well as newsletters, resulted in over 5,000 new users visiting the website. Moreover, the campaign's creativity directly led to the inquiries of multiple projects.
Email Newsletters
IG/LinkedIn In-Feed
LGBTQIA+
Filmmaker
Social Spotlight
Artistry Unfiltered // Soho House
Artistry Unfiltered is our marquee client Pride event. We partner with Soho House and a wide variety of sponsors to host a panel featuring LGBTQIA+ filmmakers to discuss their creative process. This is a brand marketing event which brings us tons of cross-promotion with high-end sponsors, and our gives our clients a special filmmaking community experience. A reminder of what makes Harbor, Harbor.
We partered with large LGBTQ+ brands this year including Barry’s Bootcamp, Dapper Boi, Noto Botanics, and more.
To generate anticipation for the event and amplify the profiles of the exceptional featured artists, we orchestrated a social media campaign spotlighting the distinctive artistic endeavors and their creative processes.
